19 Feb Coricraft
“Our learnings were that the magnificence of any design and roll-out programme is in the final 5% of the project. This is where we found we got it wrong, either through budget pressures or lack of skill set required to bring it all together.” – Kevin Utian, Coricraft CEO
DP have worked with Coricraft since 2008. Under new ownership, the brand began its evolution from a sofa showroom, to couch and living retailer and continues its march to becomimg the home furnishing retailer of choice. DP is helping the brand develop everything from retail store design, in-store signage and VM, roll-out, compliance and full project implementation. Coricraft is currently undergoing its second big shift in retail focus and will redefine furniture and home retail with the exciting Kramerville flagship store to be opened in June 2015.